+91 7757029571 admissions@isbm.ac.in International School of Business & Media - ISB&M

PGDM in Marketing Management Pune

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What is PGDM Marketing?

The PGDM in Marketing Management is a full-time postgraduate diploma program in Pune that trains students for marketing professions. It is one of Pune's most popular PGDM programs, with excellent job prospects and pay. ISB&M Pune's PGDM in Marketing is an excellent course choice for those looking to advance their sales and marketing careers.

Why PGDM in Marketing?

The PGDM in Marketing program is intended to train students for sales and marketing careers. While it is one of the most demanding sectors to operate in, it attracts some of the most dedicated, creative, and talented individuals. Therefore, there are many career opportunities available after completing a PGDM in Marketing Management in Pune, and applicants can expect to earn a respectable salary on average.

Why PGDM in Marketing at ISB&M Pune?


The course introduces students to general management principles and provides them with a comprehensive view of marketing's reach and importance in today's businesses.The Post Graduate Diploma in Marketing Management in Pune prepares students to be highly innovative and goal-oriented marketing professionals by teaching them the ins and outs of the contemporary business world. The PGDM in Marketing Management in Pune is designed to address the educational needs of students. The institute's programs are classified as either general or specialized based on specialization level.

Placement Rate

There were 160 Companies that visited the campus last year and have been consistently visiting the campus for many years. The batch achieved 100% placement. The highest CTC offered was INR 18 Lacs, and the average CTC was INR 10.8 Lacs

Course Highlights

Concepts, ideas, and industry-focused projects are all part of the PG Diploma in Marketing Management in Pune. In addition, design Thinking (case method), self-guided analysis, modeling, fieldwork, and practitioners' perspectives are among the pedagogy approaches used in the classrooms by the faculties of ISB&M Pune.

Important Learning goals for students from this course are:
  • LG1: To develop marketing and brand management skills needed for successful marketing managers
  • LG2: To use marketing expertise to examine company issues and business situations from various angles
  • LG3: To develop coordination, communication, teamwork, and leadership abilities.
  • LG4: To learn key aspects of marketing management research and developing go market strategy plan
  • LG5: To gain a holistic and global outlook on Strategic Marketing Management to succeed in multinational corporations.

Structure of the Program

Post Graduate Diploma in Marketing Management in Pune was carefully planned with business expectations, existing shortages, and future requirements in mind. Courses in the curriculum merge management and marketing roles, resulting in an application-based management paradigm common in developed countries

Six trimesters and two years make up the whole schedule. Each Trimester lasts roughly three months. To complete the PGDM program, a student must complete 135 credits of coursework. There are core and elective classes in the course program. Students can choose between a dual specialization and a marketing management specialization.

Subject Lists to be shown Trimester Wise

Course content (Subjects for each Trimester
1 Marketing Management I
2 Marketing Management II
3 Sales & Distribution
4 Consumer Behavior
5 Product & Brand Management
6 Services Marketing
7 Qualitative Marketing Research
8 Quantitative Marketing Research
9 B2B Marketing
10 Marketing of Financial Services
11 Customer Relationship Management
12 Rural Marketing
13 Retail Management
14 Digital Marketing
15 Integrated Marketing Communication
16 Marketing Metrics
17 Strategic Marketing
18 International Marketing
19 Luxury Marketing
20 Responsible & Sustainable Marketing

Minimum Eligibility

Bachelor's degree in any discipline with a minimum of 50% marks (for General category) and 45% marks (for Reserved Category) having Indian nationality. Candidates appearing for final year bachelor's degree examinations can also apply, provided they complete all degree requirements by September 30, 2023. All AICTE programs require a test score (CAT, XAT, MAT, CMAT) and 50% in graduation.


Post Graduate Diploma in Management (Marketing Management) at ISB&M is a two-year residential program in Pune.

Potential careers Job opportunities after PGDM in Marketing

Some of the common industries that provide job opportunities after completing a PG Diploma in Pune are listed below.
  • FMCG/FMCD Companies
  • Retail & E-Commerce Companies
  • Banks
  • Financial Services Providers
  • Tourism Companies
  • Media & Advertising Companies


Batch Name Designation Company Location Link
2000-02 Nimish Varma Managing Partner Shoonya Singapore
Rahoul Sawani President South Asia Corteva Agriscience Singapore
Kamaljeet Singh Lohat HSBC Associate Vice President Chandigarh
Shreyanshu Mukpalkar Regional Head Zee Entertainment Mumbai
Achint Garg Vice President Kotak Securities Mumbai
Aamir Hasan Product Manager LG Noida
Anurag M CMO Health & Wellness Startup Mumbai
2001-03 Sourik Sinha Head - Brand, Sponsorships & SM HSBC Singapore
Raja Babber Director - Product Solutions S&P Global Ratings Singapore
Pallavi Deshmukh Chief Executive Officer NetGaming London
Gautam Mehta GM Transitions Cognizant Philippines
Ravi Chandwani Executive Vice President - EH&B Marsh Asia Pune
Anurag Mehrotra Assistant Vice President Operations Citi Gurugram
Dhruv Dutt Sharma Brand Alliances and Speciality Leasing Landmark Group Bengaluru
Jitendra Talreja Group Manager Vice President BNY Mellon Pune
Piyush Pandey Assistant General Manager METRO Cash & Carry Mumbai
Sandip Kanti Baksi Chief Operating Officer Unifuds India Pvt Ltd. Bengaluru
Shine Thomas Vice President Howden Insurance Hyderabad
Shirish Dwivedi General Manager- Digital Advertising sales & Innovation Reliance Jio Infocomm Mumbai
Vikas Agrawal Senior Vice President JM Financial Mumbai
Vinay Sharma Senior Vice President DBS Bank Singapore
2002-04 Ashit Patel Head of Sales Organised Retail OPPO Dubai
Nikhil Singh Deputy Vice President Shemaroo Entertainment Mumbai
Pankaj Singh Parihar Vice President & Head - DM Godrej Consumer Products Mumbai
Shailesh Singh Client Partner Verizon Enterprise Solutions Singapore
Siddhartha Datta Gupta Vice President Head HSBC Bengaluru
Sudipto Mitra Associate Vice President & Regional Head Sony Pictures Networks Kolkata
2003-05 Prashant Singh Country Manager Callaway Golf India Switzerland
Rohan Laddha Director- CTC Adidas Gurgaon
Sharad S Chatturvedi Director - Marketing Viacom18 Media Pvt. Ltd. Mumbai
Vishal Srivastava Therapeutic Head Adult Nutrition Abbott Gurgaon
Suvajit Mazumder Assistant Vice President- SME Axis Bank Guwahati
Chandra Mohan Venkappa Senior SAP BI HANA Consultant TCS Switzerland
Ajay Tewary Region Head GroupM Mumbai
2004-06 Vishal Anand Sales Director HCL Software Gurgaon
Naveen Tiwari Co-Founder-zen Scrabble Mumbai
Vijay Singh Associate Vice President & BH Radio Mirchi Chandigarh
Ambuj Khurana Head - Organized Retail and Government Business Cargill Gurgaon
Kamal Vikram Dhar Product Manager Samsung Electronics Gurgaon
2005-07 Anand Singh Executive Director Options Group Mumbai
Geetika Jain Account Director – Revenue Times Network Delhi
Ketan Vij Vice President IDFC FIRST Bank Mumbai
Mayur Dhawan Director Julius Baer Dubai
Saket Priya Program Director and Business Development Wipro Ltd. Delhi
Sandeep Jain Assistant Director Ernst & Young London
Tarun Kumar Associate Director Standard Chartered Bank Mumbai
Tushar Garg Sales Leader-Banking Wipro Ltd. New York
2006-08 Madhur Sharma Deputy Vice President AU Small Finance Bank Jaipur
Prashant Mirchandani National Manager-CL Area Agency TATA AIG General Insurance Company Mumbai
Saurabh Dhyani Director-Virtual RM Head Standard Chartered Bank Mumbai
Smiti Singh Sr.Advisory Consultant IBM Jharkhand
Abinash Mohanty Senior Manager The Coca-Cola Gurgoan
Karanbir Suri Assistant Vice President HSBC Singapore
Mayank Agarwal Associate Director - Relationship Manager Julius Baer Mumbai
Narendra Rai Associate Vice President - Client Relations IIFL Wealth Pune
Jaskaran Arora Deputy Vice President Lodha Group Mumbai
2007-09 Hitendra S. Sr. Direcrtor HR Hitachi Solutions Pune
Ashwin Deshpande Business Analyst Consultant TCS New York
Dhawal Arora Assistant Vice President HDFC Bank Delhi
Saurish Choudhury Senior ASM Apple Mumbai
2008-10 Rahul Chandra Head Of Marketing Stanley Black & Decker, Inc Dubai
Pradeep Verma Brand Marketing Lead Whirlpool Corporation Canada
Manoj Kalyani Sales Manager HCL Software Mumbai
2009-11 Mukul Chakraborty Senior Area Sales Manager Asian Paints Mumbai
Nisha Y Product Marketing Manager Tata Motors Mumbai
Nitesh Shrivastava profile not found Covenant Systems NA
Rounak Shah Vice President Karvy Private Wealth Dubai
2010-12 Pushpendra Singh Principal-Family Office & Investments Advisory IIFL Wealth Delhi
Prateek Singh Parihar Owner NamesteyG Gurgaon
Pallav Kulshrestha Product Owner Specialist FIS Pune
Ali Asgher Senior Specialist-Consulting L&T Infotech Pune
Vikram Keswani Managing Director Vikram Granite & Ceramics Pune
Srimoyee Nath Project Manager GlobleData Plc Hyderabad
Trisha Chhabra Brand Manager Asian Paints Mumbai
2011-13 Kapil Saluja Senior Manager IIFL Securities Pune
Akshay Saptarishy Business Consultant Honeywell Automation Indore
Harshdeep Singh Platinum Ambassador American Express Pune
Pritish Hatwar Assistant Manager KPMG India Mumbai
Rahul Kaurav Regional Sales Manager-AVP Tata Motors Finance Mumbai
Shalini Rai Partner Brand Manager Google Gurgaon
Vishad Shukla Demand Manager Huhtamaki Sydney
Simantini Biswas AVP-Sales & Business Development Rubix Data Sciences Pvt.Ltd. Mumbai
2012-14 Avinash Mishra Sr.Brand Manager Asian Paints Mumbai
Shantanu Khare Senior Compliance Associate Amazon Pune
2013-15 Apoorv Shukla Senior Sourcing Analyst Accenture India Gurgaon
Fahman Ansari Product Manager Berger Paints Kolkata
Prabhat Rawat Accredited Senior Analyst Royal Bank of Scotland Poland
Shivansh Bhatnagar Deputy Product Manager JK Tyre & Industries Ltd. Gurgaon
2014-16 Nishant Mishra Deputy Manager Bajaj Allianz General Insurance Kolkata
Shashwat Pandey Senior Business Analyst ITC Infotech Bengaluru
Shvetank Tripathi Assistant Manager Raymond Limited Kolkata
Gaurav Dwivedi Digital Marketing & Research Sr.Associate Google Operations Centre Gurgaon
2015-17 Sanaa Sayed Collector NielsenIQ Pune
Darshil Jain Digital marketing Lead Hotstar Mumbai
Tanmai Bajpai Territory Sales Manager Hindustan Unilver Limited Agra
2016-18 Punit Barmecha Digital Initiatives Bajaj Finserv Pune
Sayak Chatterjee Assistant Manager Deloitte India Mumbai
2017-19 Utkarsh Kulkarni Associate Consultant DHL Supply Chain Mumbai
Swapnil Modi Deputy Manager Godrej Interio Mumbai
Pallabi Pandit Procurement Specialist Baker Hughes Pune
Rishabh Arora Branch Marketing associate LG Electronics Lucknow
Rohan Kumar Shaw Vertical Sales Lead-Gov.South India Harman International Bangalore
2018-20 Yash Khanna Sales Executive Bausch + Lomb Gurgaon
Bhanu Sharma Business Analyst TSO GEP Worldwide Mumbai
Abhinav Choukade Sales Officer Trainee Nestle Goa
Khushboo Tatke Management Trainee TCS Pune
Ramandeep Singh Gulati Management Trainee Bajaj Allianz Raipur
2019-21 Meghna Anand Bottom Funnel Specialist Better Gurgaon
Priyadarshini Panda Business Development Alten Bangalore
Sangram Mukherjee Assistant Manager Mindscapes Enhance Bangalore
Lalit Kumar Trainee Anchor by Panasonic Delhi
Akshita Mishra Management Trainee Mirchi Pune
Anmol Arora Business Analyst TSO GEP Worldwide Pune
Shivansh Arora Business Development Associate Zycus Mumbai