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The PGDM in Marketing Management is a full-time postgraduate diploma program in Pune that trains students for marketing professions. It is one of Pune's most popular PGDM programs, with excellent job prospects and pay. ISB&M Pune's PGDM in Marketing is an excellent course choice for those looking to advance their sales and marketing careers.
The PGDM in Marketing program is intended to train students for sales and marketing careers. While it is one of the most demanding sectors to operate in, it attracts some of the most dedicated, creative, and talented individuals. Therefore, there are many career opportunities available after completing a PGDM in Marketing Management in Pune, and applicants can expect to earn a respectable salary on average.
The course introduces students to general management principles and provides them with a comprehensive view of marketing's reach and importance in today's businesses.The Post Graduate Diploma in Marketing Management in Pune prepares students to be highly innovative and goal-oriented marketing professionals by teaching them the ins and outs of the contemporary business world. The PGDM in Marketing Management in Pune is designed to address the educational needs of students. The institute's programs are classified as either general or specialized based on specialization level.
There were 160 Companies that visited the campus last year and have been consistently visiting the campus for many years. The batch achieved 100% placement. The highest CTC offered was INR 18 Lacs, and the average CTC was INR 10.8 Lacs
Concepts, ideas, and industry-focused projects are all part of the PG Diploma in Marketing Management in Pune. In addition, design Thinking (case method), self-guided analysis, modeling, fieldwork, and practitioners' perspectives are among the pedagogy approaches used in the classrooms by the faculties of ISB&M Pune.
Important Learning goals for students from this course are:Post Graduate Diploma in Marketing Management in Pune was carefully planned with business expectations, existing shortages, and future requirements in mind. Courses in the curriculum merge management and marketing roles, resulting in an application-based management paradigm common in developed countries
Six trimesters and two years make up the whole schedule. Each Trimester lasts roughly three months. To complete the PGDM program, a student must complete 135 credits of coursework. There are core and elective classes in the course program. Students can choose between a dual specialization and a marketing management specialization.
| 1 | Marketing Management I |
| 2 | Marketing Management II |
| 3 | Sales & Distribution |
| 4 | Consumer Behavior |
| 5 | Product & Brand Management |
| 6 | Services Marketing |
| 7 | Qualitative Marketing Research |
| 8 | Quantitative Marketing Research |
| 9 | B2B Marketing |
| 10 | Marketing of Financial Services |
| 11 | Customer Relationship Management |
| 12 | Rural Marketing |
| 13 | Retail Management |
| 14 | Digital Marketing |
| 15 | Integrated Marketing Communication |
| 16 | Marketing Metrics |
| 17 | Strategic Marketing |
| 18 | International Marketing |
| 19 | Luxury Marketing |
| 20 | Responsible & Sustainable Marketing |
Bachelor's degree in any discipline with a minimum of 50% marks (for General category) and 45% marks (for Reserved Category) having Indian nationality. Candidates appearing for final year bachelor's degree examinations can also apply, provided they complete all degree requirements by September 30, 2023. All AICTE programs require a test score (CAT, XAT, MAT, CMAT) and 50% in graduation.
Post Graduate Diploma in Management (Marketing Management) at ISB&M is a two-year residential program in Pune.
