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The PGDM in Marketing Management at ISB&M Pune is a prestigious full-time postgraduate diploma program designed to equip students with the skills and expertise required for successful careers in marketing. Renowned as one of Pune's leading PGDM programs, it offers exceptional career opportunities and competitive compensation in the dynamic field of sales and marketing.
The PGDM in Marketing Management at ISB&M Pune is meticulously designed to prepare students for dynamic careers in sales and marketing. As a highly competitive and vibrant field, marketing demands creativity, dedication, and exceptional talent. This program equips graduates with the skills to thrive in this challenging sector, unlocking a wide array of rewarding career opportunities and the potential for a competitive salary.
The PGDM in Marketing Management at ISB&M Pune is a premier postgraduate diploma program crafted to develop innovative and goal-oriented marketing professionals. This program provides a robust foundation in general management principles while emphasizing the critical role of marketing in today’s dynamic business landscape. Tailored to meet the educational needs of aspiring marketers, the curriculum blends general and specialized coursework, equipping students with the skills to navigate and excel in the contemporary business environment.
ISB&M Pune boasts an outstanding placement record, with 160 reputed companies visiting the campus annually, reflecting consistent industry trust in our graduates. The most recent batch achieved a 100% placement rate, with the highest CTC offered at INR 20.56 Lakhs and an average CTC of INR 11.4 Lakhs, underscoring the program’s strong industry alignment and career potential.
The PGDM in Marketing Management at ISB&M Pune integrates cutting-edge concepts, industry-focused projects, and innovative pedagogy, including design thinking (case method), self-guided analysis, modelling, fieldwork, and insights from industry practitioners. This holistic approach ensures students are well-prepared to address real-world marketing challenges with creativity and strategic acumen.
Important Learning goals for students from this course are:The PGDM in Marketing Management at ISB&M Pune is strategically designed to align with industry expectations, address current market demands, and prepare students for future challenges. The curriculum integrates management and marketing disciplines, fostering an application-oriented management approach inspired by global best practices. Spanning two years, the program is structured across six trimesters, with each trimester lasting approximately three months. To successfully complete the PGDM, students must earn 135 credits through a combination of core and elective courses. The program offers flexibility, allowing students to pursue either a specialized focus in Marketing Management or a dual specialization to broaden their expertise.
| 1 | Sales & Marketing Management I |
| 2 | Sales & Marketing Management II |
| 3 | Sales & Distribution Management |
| 4 | Consumer Behavior |
| 5 | Product & Brand Management |
| 6 | Services Marketing |
| 7 | Marketing Research |
| 8 | Digital Marketing With Gen AI |
| 9 | B2B Marketing |
| 10 | Marketing of Financial Services |
| 11 | Customer Relationship Management |
| 12 | Retail Management |
| 13 | Integrated Marketing Communication |
| 14 | Strategic Marketing |
| 15 | International Marketing |
| 16 | Marketing Decision Models |
Bachelor's degree in any discipline with a minimum of 50% marks (for General category) and 45% marks (for Reserved Category) having Indian nationality. Candidates appearing for final year bachelor's degree examinations can also apply, provided they complete all degree requirements by September 30, 2026. All AICTE programs require a test score (CAT, XAT, MAT, CMAT) and 50% in graduation.
Post Graduate Diploma in Management (Marketing Management) at ISB&M is a two-year residential program in Pune.
