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PGDM in Media & Communication in Pune

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What is PGDM in Media and Communication Management?

Television, broadcast, streaming media, radio, films, sporting events, sports, out-of-home, and music are all part of the fast-growing and ever-evolving media and entertainment industry. PGDM in Media and Communication Management is associated with Media & Entertainment and addresses different facets of general management. Students who complete the two-year programme will be prepared to work as company administrators and leaders focusing on media and entertainment.

Why PGDM in Media and Communication Management?

PGDM in Media and Communication Management has been recognized over the last few decades as one of the most successful and evolving courses by leading corporations. This course students who are interested in this field a chance to evolve their career in Media Industry. According to a poll, 81 percent of businesses in this field of media management choose to employ PGDM graduates. Hence this course has seen a high upsurge in the number of applicants in recent years.

Why PGDM in Media and Communication Management at ISB&M?


The PGDM in Media and Communication in Pune examines the effect of all types of media on industry, culture, and society. The curriculum covers an in-depth understanding of digital media and mainstream entertainment as per the changing political economy. The curriculum promotes an advanced approach towards media and businesses, helping students learn important skills to succeed in today's ever-changing technical and knowledge-based society.

Course Highlights

The PGDM in Media and Communication in Pune follows a very practical, value-driven and immersive process. Daily classrooms are based on knowledge creation in a two-way process. The faculty and students collaborate through live case studies, actual business projects and case study analysis related to the world of offline and online media.

Important Learning goals for students from this course are:

  • LG1: To gain hands-on exposure with digital platforms and develop a niche in the media marketing approach
  • LG2: To develop skills in thinking and writing for businesses
  • LG3: To Analyze mass media consumption in business practices
  • LG4 To analyze media information, synthesize ideas into creative business solutions
  • LG5: To critique, be self-reflective and respond to media, society, culture and experiences of the immediate business world

Program Structure

The PGDM in Media and Communication Management curriculum was carefully designed with market demands, current shortages, and future criteria in mind. The program's courses combine Media and Communication functions, resulting in an application-based management model. The entire program is divided into six trimesters and two years.

Each Trimester approximately goes on for three months. A student is required to complete 135 credits courses to complete PGDM Programme. The Course curriculum comprises core courses and an elective course. The list of the subjects for PGDM in Media and Communications are as shown below:

Course outline of outcome written below each course names

1. Principles of Digital Communications trimester II

Course outline of outcome written below each course names :
  • Introduction to social media, digital media and virtual worlds
  • Gathering online information and organization of the same
  • Creation of Digital content
  • Knowledge of digital ecosystem

2. Introduction to Mass Communication trimester II

  • History of major mass media industry viz.TV, newspaper, Radio, Film and Advertising
  • Analysing mass media consumption in business practices
  • Creation of media reports, press release and journalistic texts

3. Visual communication and Photography Trimester III

  • Understanding semiotics in photography and poster ads.
  • Skill in photography and digital design-making
  • Content generating for photography/design-making
  • Understanding marketing imagery

4. Motion graphics trimester III

  • Corel Draw learning tools
  • Corel Basics
  • Artistic effects
  • Working With Text
  • Colour Management Tools
  • Drawing and Modifying Shapes

5. Media planning and execution III.

  • The introduction to media planning
  • Models of media planning
  • Calculating of ROI based on past media reach
  • Planning of digital media plan and execution
  • Strategic media planning in businesses.

6. Scriptwriting and Videography trimester III

  • Introduction to film and television screenplay structure
  • Learn the techniques of video making and post production
  • Analyze film, television, adverts forms of videos
  • Create video projects

7. Creative strategy and Business planning trimester IV

  • Understand the pre- advertising stage of planning creative strategy
  • Creation of a creative brief
  • Understanding emotional appeals and advertising tones

8. Social media and content management trimester IV

  • Introduction to social media strategy
  • Understanding pattern of buying behavior, tapping interests and attitudes based on preference based views and likes on social media
  • Key terminology, goals, targeting budgets
  • Copy and Visuals- email marketing
  • Social Media ethics

9. Campaign Planning and Inbound Marketing trimester IV

  • Start to finish campaign planning procedure, pre to post campaign based on product/business life cycle span
  • Imparting in-depth knowledge on customer engagement
  • Understanding paid v/s organic campaign and planning accordingly
  • Marketing team collaboration

10. Advertising agency and account management V

  • Introduction to Advertising Management, the objectives, concepts, dynamics
  • Overall campaign planning and the need for positioning and integration in media required for awareness, brand image and sales of products and services of manufacturing and marketing companies
  • Execution of creative and media strategies, accordingly at marketplace and right media activities for desired impact and results.
  • The role, structure and management in creative and media planning and execution/activities in each media, within the given brief and defined advertising objectives.
  • Research on advertising issues -- for right targeting, creativity, media selection, and achieving a competitive edge in the marketplace.
  • Role and responsibilities of creative, client service and media professionals and departments in
  • the Client organization and Ad Agency. Evaluating performance of the advertising and ad campaigns within the overall marketing and strategies.
  • Ethics and Corporate Governance issues in marketing and advertising.

11. Introduction to film making. V

  • Story, idea, concept and plot
  • Developing scenes
  • Crafts of light and sound
  • Discussing and creating short film for agencies

12. Public Relations and Corporate Communications trimester VI

  • The planning and execution of strategies for building strong all round corporate image and reputation.
  • Tackling real life PR strategies and actions in Corporates, PR agencies and Media organisations by applying the principles offered – internal and external, and in the offline and online media.
  • Knowledge base on the different PR communications -- types, available and offered, draw on implications for development of the right and effective strategies, and the actual communications at corporates in the marketplace.
  • Critically analyze corporate PR problems/situations, and their application in order to develop, recommend and execute the concepts and strategies in real life situations, on the job.

13. Branding and Promotion strategy trimester VI

  • Principle and basic concepts of brands and inter related marketing communication process
  • Learning brand influences on other marketing functions and other promotional activities.
  • Analysing and evaluating the fast-changing field of advertising and promotion which affects global marketing, society and economy.
  • Developing positive communication skills by extending the marketing communication approaches and techniques into effective marketing strategy and programs which are necessary to communicating to target audiences.

Minimum Eligibility

Bachelor's degree in any discipline with a minimum of 50% marks (for General category) and 45% marks (for Reserved Category) having Indian nationality. Candidates appearing for final year bachelor's degree examinations can also apply to complete all degree requirements by September 30, 2023. All AICTE programmes require a test score (CAT, XAT, MAT, CMAT) and 50% in graduation.


Post Graduate Diploma in Management (Media and Communication) is a two-year residential program in Pune.

Potential careers

Job opportunities after PGDM in Media and Communications Management

Some of the common job opportunities provided after completing a PGDM in Media and Communication in Pune are listed below.
  • Media Manager
  • Media Strategist
  • Marketing & Branding Executive
  • PR Officer
  • Social Media Specialist
  • Brand Manager


Name Designation Company Location Link
Abhishek Bhatt Senior Director,Brand Marketing CNBC New York
Richa Sharma Director Brand Marketing PhonePe Bangalore
Pooja Shukla VP- MarComm & Head HR DNA Pune
Naini Roy Choudhury Director KPMG Mumbai
Madhavi Kochar Sr. Manager Corporate Communications Amazon Bangalore
Neha Ghai Talent Acquisition Specialist Sony Pictures Networks Mumbai
Sapna Gupta Partner and Content Director The Word Jocky Creative Content Studio Mumbai
Satchit Gayakwad Sr. Manager, Press and Corporate Affairs BMW Group Gurgaon
Somen Mishra Head Of Creative Development Scripts Dharma Production Mumbai
Pradnya Dike SMB Accelerate Manager Facebook USA
Priyanka Joshi Sr Manager - Corporate Communications Zee Entertainment Enterprises Ltd. Mumbai
Vanshika Bhatia Executive Director MarketMath Inc. Dubai
Kaushambika Singh Vice Precident WinMax Systems California
Pramod S Patil Vice Precident Kotak Mahindra Bank Mumbai
Alok Dedip Ratnaparkhi Director Viacom18 Media Private Limited Mumbai
Ajay Singh Rathore Dy General Manager Programing Radio City India Rajasthan
Kanika Unnikrishnan Executive Producer Brand & Editorial Netflix Mumbai
Renu Rana Head Of Programing Red FM Jodhpur
Smriti Dave Senior Digital Marketing Expert Schindler Group Germany
Ankur Mishra Deputy Manager Times Network Mumbai
Arpan Priyamvada Director MediaCom London,UK
Atul Gaur General Manager India Today Noida
Digvijay Singh Senior Brand Manager Reliance Infrastructure Mumbai
Harry Tangri Actor Bollywood Mumbai
Indrani Samajpati Insider.in Brand Solutions & Sales Bangalore
Neha Anand Senior News Anchor Zee Business Mumbai
Nishant Kumar Sr. Business Analyst BNP Paribas Mumbai
Pankjesh Sharma General Manager Omnicom Media Group Gurgoan
Rachel Ambrose Director Resonance Digital Mumbai
Richa Dubey Brand & Communications Deloitte India mumbai
Sayantan Sural Producer NDTV Noida
Sharangdhar S Limaye Sr.AVP-Risk Reporting & Financial Commentary HSBC Banglore
Upal Das Sakar Marketing Manager,Globle Skin Cleansing Unilever Mumbai
Upali Mohanty Assit. Director Star TV Network Mumbai
Vidhu Gupta Assistant Manager Discovery Inc. Mumbai
Avinash Kumar Mishra Content Writer India TV New Delhi
Aadesh Srivastav Brand Team-Rural Marketing & Activations Hindustan Unilever limited Mumbai
Bhawna Garg Programing Viacom18 Media Private Limited Mumbai
Boudhi Mahendra Sonawane Media Director MindShare Mumbai
Chandni Mukherjee Regional Sales Head Emaar India Delhi
Deepak Raj Content Aqisition,Amazon MiniTV Amazon Mumbai
Devanshu Sharma Digital Add Sales And Monetisation Sony Pictures Networks India New Delhi
Divya Khare Account Director Mango Myanmar Group Mumbai
Himanshu Mehta Associate Director Jio Saavn New Delhi
Naveda Suresh Associate Creative Director HistoryTV18 Mumbai
Ritam Chakraborty Sr. Director Communications,Corporate Meetings & Sustainability ViaCom18 Media Pvt. Ltd. Mumbai
Sameer Khan Senior Producer Zee Entertainment Enterprise Limited Mumbai
Sunny Wangkhem Account Group Head Buiseness development CNBC TV 18 Mumbai
Urmimala Dutta Head of Content Internal & External Communications Skoda & VolksWegan Mumbai
Venkatesh vijaywargi Brand Manager Ferrero India Pvt. Ltd. Pune
Abhilasha Shukla Communications Leader Cummins Inc. Gurgaon
Anindita Sarkar Director Corporate Communications Dentsu International India Mumbai
Deepti Bajpai Director Mindscapes Enhance Communications Pvt. Ltd. Bangalore
Garima Vishnoi Business Group Head-Digital Group M Mumbai
Ipsita Mallick Sr. Director Group M Media Pvt. Ltd. Mumbai
Karan Sabde Product Head Entertainment Group M Mumbai
Vaibhav R Vernekar Business Director Prominence Brand Services Bangalore
Vandana Kumari Marketing and Communication All Cargo Logistics Ltd Mumbai
Abhinav Kumar General Manager-Communications Max Bupa Mumbai
Ankur Jaiswal Business Director Group M Delhi
Atul Shah Sr. Account Director Adfactors PR Pune
Krishnan Ssr Director Attire, A Joint Iniatives of Material Industries Ltd. Kerala
Rashmi Deshmukh Managing Director RPTS Pune
Revati Patil Human Resource Manager Navitas Business Consulting Inc Virginia,US
Ritesh Kumar Strategy & Planning 9X Media pvt.Ltd. Mumbai
Shweta Angara Communications Lead HSBC Hydrabad
Alok Saxena Group Account Director Marching Ants Advertising Mumbai
Chetan Muley Business Director Starcom Mumbai
Kashish Bakshi Account Manager The Walt Disney Company Mumbai
Mitali Pandey Business Director Wavemaker Bangalore
Oaindrila Banerjee Marketing Communications Manager Marriot International Maldives
Piyush Kaushal Sr. Manager Sales Zee Entertainment Enterprises Limited Mumbai
Puja Chakraborty Digital Marketing Manager Emami Ltd. Mumbai
Rajani Patnaik Sr. Media Director Carat Media Services Bangalore
Rijita Dhar Marketing Manager SHAREit Technologies Co.Ltd Bangalore
Rohila Dhiman Sr. Manager- Corporation Communications, Public Relations & Social Media TransUnion CIBIL Ltd. Mumbai
Urvi Dave Executive Producer-Content Programing Fiction Viacom18 Media Pvt.Ltd. Mumbai
Neha Bachuwar Associate Manager John Dheere pune
Ekta Mundra Communications Manager Aasra Trust Dehradun
Dhaval Sangani Director Zee Punjabi Entertainment Mumbai
Madhurima Raj Business Operations & Commercials MX Player Mumbai
Tirushri Mishra Brand Manager Zee Institute Of Creative Arts lucknow
Swapna Wazalwar Manager Corporate Communications Viacom18 Media Pvt.Ltd. Mumbai
Shiwani Tibrewal Promo Producer Sony Sab Mumbai
Beeva Raj Gupta Managing Director Aum Valley School Orissa
Aditya Buty Managing Director & Creative Head Orange Ideas nagpur
Aditya Gupta Senior UX Researcher Amazon Bangalore
Anupam Sinha Business Director Madison World Mumbai,
Arpit Srivastava Associate Director Essence New Delhi
Animesh Parashar Digital Media Manager The Himalaya Drug Company Bangalore
Aritra Dasgupta Associate Business Director Madision Outdoor Media Solutions Mumbai
Romali Mondal Process Lead-Group Marketing Capgemini Mumbai
Peeyush Sharma Associate Vice President Starcom mumbai
Aakriti Agarwal Director Customer Marketing Numly Inc USA
Akhil Jain Senior Specialist Digital Marketing Master Card Canada
Ambalika Sen Business Director Tilt Brand Solutions Mumbai
Deepesh Rawat Group Account Head Perfect Relation Pvt. Ltd. new delhi
Gaurav Oberoi Proprietor Right Angle New delhi
Palak Jain Brand Manager Saket Communications Pvt.Ltd. Pune
Salomi Chakraborty Senior Account Director Indigo Consulting Mumbai
MD. Shoaib Ali Social Media Manager IBM Noida
Simmi Sharma Account Director BCW Globle mumbai
Sonia Pahadia Senior Manager Zee Entertainment Enterprises Limited mumbai
Srikanchi Gupta Associate Account Director 21N78E Creative Labs Gurgaon
Margi Suresh Trivedi Executive Producer Sony Pictures Networks India Mumbai
Neha Sarkar Programming Manager Zee Entertainment Enterprises Limited Mumbai
Vasundhara Sikaria Account Director Shreyansh Innovations Pvt. Ltd. Kolkata
Yash Patel Media Research Network18 Gurgaon
Palaash Tiwari Performance Media Specialist Publicis Media Toronto
Shweta Narsaria Business Manager- Digital MEC Bangalore
Rajeev Turlapati Senior Communications Manager Novartis Hyderabad
Chandni Bose Lead - Social Media Larsen & Toubro Infotech (LTI) Mumbai
Robin Abraham Account Director Ogilvy Mumbai
Ritu Dhoot Sales And Marketing Specialist Oceankonnect properties pune
Piyali Guha Head Of Public Relations SRV Media Pvt. Ltd. Pune
Ashish Shiromani Marketing Manager Yatra Online Pvt. Ltd England
Fariya Farooqui Customer Success Manager Hotstar Mumbai
Ishank Mehrotra Copywriter, Brand Solutions Radio City India Mumbai
Madhurenu Datta Senior Writer MullenLowe Lintas Group Mumbai
Juned Patel Account Manager Amagi Media Labs Mumbai
Priyanka Suryawanshi Assistant Account Manager Adfactors PR Mumbai
Shrusti Jhawar Senior Executive- Ad Sales Sony Pictures Networks Mumbai
Gayatri Lagu Account Manager Advertising & Marketing Solutions Mumbai
prerna simon Darwinbox Implementation Specialist Bangalore
Honey Rohira Senior Officer Bennett & Coleman & Co. Ltd Pune
Barun Gupta Assistant Manager Viatris Bangalore
Soumya Vajpeyi Client Relationship Specialist Astaguru Auction House Mumbai
Debroop Chakraborty Associate Director - Brand Solutions Fork Media Mumbai
Anupama Mansi Management Trainee Harman International Pune
Priyadarshi Upadhyay Account Executive Adfactors PR Mumbai
Purvesh Jain Digital Marketing Specialist Remunance Pune
Eva Saxena Assistant Manager - PR & Branding LoanTap Financial Technologies Mumbai
Sharayu Pillai Associate Account Executive Adfactors PR Mumbai
Ishita Shukla Marketing Professional Outbrain Mumbai
Sagnik Mandal Associate Analyst Meredith India Services Mumbai
Vaishnavi Rai Marketing Management Trainee Disney Hotstar Mumbai