Make an
Request To
Get a
Apply
BLOG
Functional Area - Marketing Management
Official e-mail ID- smita.poi@isbm.ac.in
With a passion to create better Systems & Services, I am pursuing PhD in Consumer Behavior-Marketing from Vinod Gupta School of Management, IIT Kharagpur. My domain of research is Transformative Service Research, and my greatest wish is to make this world a better place. Qualified NET-JRF in Management (2019)
Strong education professional with a Master’s in Public Systems Management from IISWBM, Calcutta University and Public Policy Analysis from London School of Economics.
My research areas of interest are social marketing, consumer behavior, healthcare marketing, services marketing, system dynamics, vulnerability & disability studies, technology adoption, public policy.
Ph.D. in Marketing (Expected 2025) Vinod Gupta School of Management, IIT Kharagpur,
Certificate in Public Policy Analysis (2023) London School of Economics,
NET Junior Research Fellow (Management) 2019
Masters of Public Systems Management (Healthcare and Hospital) (2014) IISWBM, Calcutta University
Bachelor in Hospital Management (2011) University Topper, WBUT
Reviewer of Journal of Consumer Behavior, International Journal of Consumer Studies (2023 – Present)
Research Scholars Departmental Representative VGSOM, IIT Kharagpur (2023-2024)
Teaching Assistant VGSOM, IIT Kharagpur, and NPTEL (2021-2024)
Assistant Professor Ashoka Institute of Healthcare Administration, MUHS Nashik (2017 – 2018)
Floor Manager Narayana Multispecialty Hospital, West Bengal (2011)
MBA HCA -Ashoka Institute of Healthcare-Maharashtra University of Health Sciences Nashik (2017-2018)
Teaching Associate Vinod Gupta School of Management-Indian Institute of Technology, Kharagpur (2021-2024)
Shared Decision Making in Rural Antenatal Services- Paper Accepted by 22nd AIMS Conference 2025-IIM Kozhikode.
Influential Voices of Antenatal Care Services in Rural India Paper Accepted by MICA ICMC 2025.
Challenges and Opportunities of Medical Tourism in Nashik," AARHAT Multidisciplinary International Education Research Journal, Feb-March 2018.
Quality Service as a Prerequisite for CRM: A Study of Indian Corporate Healthcare Environment, International Journal of Science and Research, September 2019.
Das, S., Poi, S., & Saxena, S. (2025, January). Adoption and impact of AI-enhanced learning platforms in education. In Forum for Education Studies (Vol. 3, No. 1, pp. 1696-1696).
NET JRF(MANAGEMENT) 2019 – AIR 19
University Topper in Bachelors in Hospital Management (West Bengal University of Technology)