PGDBM, BE

Functional Area - Marketing, Business Transformation

Official e-mail ID paresh.vishal@isbm.ac.in

Paresh Vishal is a marketing and business practitioner with over 17 years of experience across Sales, Marketing, Supply Chain, Digital Transformation and P&L leadership, with significant experience at Tata Steel and Cognizant. His career has encompassed enterprise sales, strategic marketing, go-to-market strategy, key account development, business transformation and commercial leadership across complex B2B environments.

As an educator, Paresh brings the perspective of a practitioner to the study of Marketing. His teaching philosophy is grounded in connecting concepts with context—helping students understand how marketing frameworks translate into customer decisions, competitive strategy, sales effectiveness and business outcomes. His cross-functional experience enables him to bring a broader business lens to marketing, connecting the customer and market perspective with the realities of operations, supply chains and organisational execution.

His transition from corporate leadership to academia reflects a desire to bridge the often-perceived gap between management education and corporate practice, and to help students develop the curiosity and commercial perspective required to navigate an increasingly complex business environment.

An avid reader and passionate trekker, Paresh has trekked to Everest Base Camp and several other trails.

He holds an MBA in Strategy and Operations from XLRI Jamshedpur and a BE in Electronics and Communication from BIT Mesra.

His endeavour as an educator is to make the classroom a space where business concepts are not merely learned, but questioned, applied and experienced.