Functional Area - Marketing
Official e-mail ID- megha.pal@isbm.ac.in
Megha is an Assistant Professor of Marketing at ISB&M, Pune. She is UGC-NET qualified in the management subject. Megha holds a BSc in Agriculture and an MBA in Agribusiness from G.B. Pant University of Agriculture and Technology. She has also gained industry experience by working for 1 year and 7 months at National Collateral Management Services Ltd. Additionally, she has published a paper in a Scopus-indexed journal. Her research interests focus on green consumption, sustainable consumption, and understanding consumer behavior related to purchasing organic food products.
Ph.D (Pursuing) from Institute of Rural Management Anand, Gujarat.
MBA in Agribusiness from GB Pant University of Agriculture and Technology
B.Sc. Agriculture from GB Pant University of Agriculture and Technology
Megha (2024) Determinants of green consumption: a systematic literature review using the TCCM approach. Front. Sustain. 5:1428764. doi:10.3389/frsus.2024.1428764