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Functional Area - Marketing
Official e-mail ID abhishek.sinha@isbm.ac.in
Management educationist with rich corporate experience is some of the leading organisations. Researching in areas of digital technologies and it’s impact on small businesses. Passionate about consulting and teaching students about practicalities of businesses.
B.E (NIT, Rourkela),
PGDM (SCMHRD, Pune)
5 Years of experience in academics having taught marketing and strategy subjects to PGDM / MBA students across different instiutions. Areas of interest include impact of digital technologies on small businesses. He is currently pursuing his Phd. in the same area.
Abhishek has 20 years of rich industry experience, having handled senior leadership positions in different B2C industries like Consumer Durables, Telecom, Paints etc. He has worked for organisations like Samsung Electronics, Madura Coats (Coats Plc.), Akzo Nobel (Formely ICI Paints), Aircel where he handled roles in both sales, marketing & product development and was responsible for driving large business operations in highly competitive space.
Abhishek has also taken up consulting assignments for couple of start-ups in health-tech and consumer durable space helping them build their GTM strategy and SOPs for service excellence.
Published 3 papers, including one in Scopus indexed journal