ISB&M School of Media and Communication

As a media student one of the biggest hurdles of life is to overcome the whole concept of fighting against the stereotypical norms of redundant work life. Being a media student it was clear to me that the hardships I have to overcome in the walk of life is nothing lesser than questioning my brain into why not thinking something out of the box. Every time a new idea pops in I would let my skills take a journey with it so that my ideation and execution of concepts are creative and can impress a huge crowd rather than myself.
My work at Loopd Media LLP as a content writer Intern did not restrict me into just content writing and filling up captions. I had the complete privilege to learn about creatives, managing social media handles, understanding preferred contents and how audience reacts to different contents.

Winter Internship Experience – PR Intern at Milestone

My winter internship as a PR Intern at Milestone was a defining experience, providing hands-on exposure to the fast-paced world of public relations and corporate communication. It allowed me to bridge the gap between theoretical learning and practical application, working on real projects, engaging with industry professionals, and understanding the nuances of effective brand communication.
During my internship, I contributed to media relations, press releases, and client communication, gaining a deep understanding of how PR strategies shape brand perception. I worked on content creation, researched industry trends, and assisted in campaign planning, refining my strategic thinking and storytelling abilities. Navigating the demands of a professional environment strengthened my problem-solving skills and adaptability.
However, the journey wasn’t without challenges. Coordinating with media professionals under tight deadlines, ensuring precise brand messaging, and adapting to the dynamic nature of PR campaigns required resilience. Managing client expectations while maintaining creativity in content creation was another learning curve that pushed me to think on my feet. Despite these hurdles, overcoming them helped me develop confidence and a deeper appreciation for the role of PR in brand-building.

Key Learnings:
Industry Exposure: Gained firsthand experience in public relations, media planning, and client servicing.
Strategic Communication: Learned to craft compelling narratives for brand positioning.
Hands-on Experience: Worked on press releases, media outreach, and campaign execution.
Networking: Built meaningful connections with industry professionals and mentors.
Skill Enhancement: Strengthened research, content creation, and crisis management skills.
This internship at Milestone reinforced my passion for media and communication and equipped me with essential skills to excel in the dynamic world of public relations.
I extend my heartfelt gratitude to Dr. Pramod Kumar, Director of ISB&M, Prof. Mandar Deshpande, and Dr. Rajeshwari Saha Ma'am for their unwavering support and guidance throughout this journey. I am also thankful to the Placement Team of ISB&M for providing such valuable industry exposure and opportunities. Their encouragement has been instrumental in shaping my learning experience and professional growth.

My Internship Experience at exchange4media During my two-month internship at exchange4media, I learned crucial skills like creative thinking and networking while serving as an Events Intern for the Indian Digital Marketing Awards (IDMA) 2025. Surrounded by supportive seniors, I gained a firsthand perspective on event management and marketing. My responsibilities included market research and lead generation, where I identified potential nominees through LinkedIn, industry reports, and company data. This not only refined my research abilities but also broadened my understanding of the media and marketing sector. Corporate outreach through calls and emails taught me the significance of building strong industry relationships while helping drive nominations and revenue. Additionally, I collaborated with the design team to create compelling content for social media platforms such as LinkedIn, Instagram, Facebook, and Twitter, thus honing my creative skills. From drafting nomination reminders to highlighting key event milestones, each post showcased the power of social media in expanding audience engagement. Networking at industry gatherings further enriched my learning, as I built connections with professionals and assisted in on-ground event execution. Finally, conducting post-event analysis allowed me to gather feedback and propose improvements for future initiatives. Overall, this internship sharpened my professional acumen and left me confident in my future endeavour

As a student at ISB&M, I’ve always been encouraged to go beyond the classroom and embrace real-world experiences. My winter internship at BeyondWalls, a leading PropTech firm, was a transformative opportunity that allowed me to step into the fast-paced world of digital marketing and real estate branding.
From content creation, podcast hosting, and influencer collaborations to handling event coverage and green screen shoots, my role as a Social Media Intern was a blend of creativity, strategy, and execution. One of my most rewarding achievements was independently managing a developer testimonial shoot and successfully networking with stand-up comedians for a client’s event, expanding my industry connections.
This journey came with its share of challenges—managing multiple responsibilities, adapting to a high-pressure environment, and ensuring brand consistency across various digital platforms. However, overcoming these hurdles helped me sharpen my content strategy skills, understand consumer engagement, and develop a deeper insight into real estate marketing and social media dynamics.
ISB&M has been instrumental in shaping my ability to navigate such opportunities by fostering a practical learning environment and strong industry exposure. The diverse experiences I gained during my internship highlight the numerous career paths available through ISB&M’s vast network. This experience has not only refined my professional skills but has also given me the confidence to step into the corporate world with a strategic and creative mindset.

Internship Experience at Milestone Pune

My journey as a Social Media Intern at Milestone Pune was nothing short of transformative. Stepping into the dynamic world of digital marketing, I was eager to bridge the gap between academic knowledge and real-world application. This internship gave me hands-on experience in crafting compelling content, engaging audiences, and understanding the nuances of brand communication.
From day one, I was entrusted with responsibilities that pushed me beyond my comfort zone. Whether it was strategizing content calendars or analyzing engagement metrics, each task helped me develop a keen eye for detail and a strategic mindset. The fast-paced environment at Milestone Pune taught me the importance of adaptability, creativity, and teamwork.

Key Learnings:

• Crafting social media strategies that align with brand identity
• Understanding audience behavior and engagement patterns
• Creating compelling content tailored to different platforms
• Analyzing performance metrics to refine digital strategies
• Managing brand communication with consistency and authenticity

One of the most fulfilling aspects of my internship was seeing my content generate real engagement and contribute to brand visibility. Working alongside industry professionals, I gained invaluable insights into the ever-evolving landscape of social media marketing.
This internship was more than just a learning experience. it was a stepping stone towards my career in media and communication. The skills and knowledge I acquired at Milestone Pune have equipped me with the confidence to navigate the digital world with creativity and strategy.
I would like to extend my heartfelt gratitude to Dr. Pramod Kumar, Director of ISB&M, Prof. Mandar Deshpande, and Dr. Rajeshwari Saha Ma'am, for their unwavering support and guidance throughout this journey. I am also thankful to the Placement Team of ISB&M for providing such valuable industry exposure and opportunities. Their encouragement has been instrumental in shaping my learning experience and professional growth.