Make an
Request To
Get a
Apply
BLOG
Subject - Marketing
Official e-mail ID priyanka.tripathy@isbm.ac.in
Dr. Priyanka Tripathy is presently working as an Assistant Professor in International School of Business and Media. Leadership position as Campus Placement Chairperson at ISB&M, Pune. She has an outstanding career all throughout. She has completed MBA from Utkal University and was the topper of the batch. Along With MBA she has completed P.G. Diploma in Banking and Relationship Management from Kotak Manipal School of Banking, Manipal University, M.Phil from Sambalpur University and Ph.D from Ravenshaw University. Her specializations lie in Marketing, Research Methodology and HR.
She has participated in research workshops of IIM Ahmedabad, IIM Kolkata and IIT Bhubaneswar. She has presented papers in IIM Indore, IIM Lucknow (Noida Campus), IIT Kharagpur, IMT Nagpur, NIT Rourkela and many organizations of repute. To her credit she has published 3 books and research papers in Scopus and International Journals of repute. She has taught and nurtured more than 400 pupils of different backgrounds from across the country, successfully preparing them for UGC NET-JRF exams. She has eight years of teaching and 2 years of corporate experience.
Ph.D, M.Phil, PGDBRM, MBA
10 Years
Editorial Board Member, Journal of Statistics and Mathematical Engineering.
1. Research Paper Entitled “Consumers’ True Brand Loyalty: The Central Role Of Commitment Of Honda Motors With Ge-Next Simulation” Published In The Souvenir Of National Conference On Management In Ge-Next, An Indian Perspective held at GANDHI INSTITUTE OF MANAGEMENT STUDIES, GUNPUR, RAYAGADA, page no. 76-81.
2. Research Paper Entitled “The Dynamics Of Contesting Developmental Environment In Infrastructure Planning In Asia” Presented In The International Conference On Frontiers Of Infrastructure At The Vinod Gupta School Of Management (VGSOM) & RCG School Of Infrastructure Design And Management (RCGSIDM) & Indian Institute Of Technology Kharagpur, Published In The Journal Inclusive Financial Infrastructure ISBN No:978-81-924302-0-1; Publisher: BLOOMSBURY PUBLICATIONS; Year of Publication: 2012, page no. 416-428.
3. Research paper entitled “A Markov Model Approach To Study The Consumers Switching Pattern And Behaviour In A Multichannel Retail Environment” To Be Published In The Edited Book Volume By Vinod Gupta School Of Management (VGSOM) & RCG School Of Infrastructure Design And Management (RCGSIDM) & Indian Institute Of Technology Kharagpur, published in the journal Inclusive Financial Infrastructure ISBN NO:978-83-84898-88-5; Publisher: BLOOMSBURY PUBLICATIONS; Year of Publication: 2015, page no. 12-29.
4. Research Paper Entitled “The Changing Role Of Talent Dynamics; A Practical Approach To Talent Retention In A Developing Economy” Presented In International Conference On Business Paradigms In Emerging Markets (ICBPEM-2014) at the National Institute Of Technology, Rourkela published in the edited volume of conference proceedings, ISBN NO:978-93-5196-520-6; Knowledge Partner: SPRINGER; Year of Publication: 2014, Sl. No. 14.
5. Research Paper Entitled “Appropriateness Of Assessing The Impact Of Retail Business Promotion Through Allocation Of Sample Size: A Field Level Empirical Investigation From Kotak Mahindra Bank” Presented In International Conference On Business Paradigms In Emerging Markets (ICBPEM-2014) at the National Institute Of Technology, Rourkela published in the edited volume of conference proceedings, ISBN NO:978-93-5196-520-6; Knowledge Partner: SPRINGER; Year of Publication: 2014, Sl. No. 9.
6. Research Paper Entitled “Next Gen Retailing: An Emperical Study On The Paradigm Shifts Of Indian Retailing” Published In The INTERNATIONAL JOURNAL OF APPLICATION OR INNOVATION IN ENGINEERING & MANAGEMENT (IJAIEM), ISSN 2319 – 4847, Volume 4, Issue 5, May 2015, pg. 414 – 425.
7. Research Paper Entitled “Strategy For Supply Chain Improvement In Retail Market” Published In The INTERNATIONAL JOURNAL IN MANAGEMENT AND SOCIAL SCIENCE, Impact Factor- 4.358, ISSN: 2321-1784, Vol.03 Issue-06, June, 2015, pg. 367 – 376.
8. Research Paper Entitled “Impact Of Socio-Economic And Demographic Profile On Consumer Preferences Of Retail Formats In Urban Odisha” published in the INTERNATIONAL JOURNAL OF RESEARCH AND DEVELOPMENT, ISSN (Print): 2319–5479, Volume-4, Issue–4, 2015, pg. 39 - 43.
9. Research Paper Entitled “Consumer Perception Towards Retail Store Image: A Study Of The Emerging Retail Formats In Urban Odisha” Published In The INTERNATIONAL JOURNAL OF RESEARCH AND DEVELOPMENT, ISSN (Print): 2319–5479, Volume-4, Issue–4, 2015, pg. 31 – 38.
10. Research Paper Entitled “Importance Of Socio-Economic And Demographic Factors On Consumers’ Preference’ Towards Innovative Retail Formats” published in the IMPERIAL JOURNAL OF RESEARCH AND DEVELOPMENT, ISSN (Print): 2454–1362, Volume-2, Issue-8, 2016, pg 1570-1576.
11. Research Paper Entitled “Perceived Importance Of Retail Product Attributes: A Context Analysis Of Emerging Retail Formats,” Published In The INTERNATIONAL JOURNAL OF ADVANCED RESEARCH, ISSN: 2320- 5407, Volume - 4, Issue – 8, pg 2022 – 2034.
12. Research Paper Entitled “Man-Sumer-Ism In Retail: An Empirical Study From Emerging Retail Formats Of Urban Odisha,” Published In The JOURNAL OF MARKETING AND HR (JMHR), ISSN: 2455-2178, Volume - 3, Issue – 1, pg 159 – 168.
13. Research Paper Entitled “Impressions Of Speciality Attributes In Emerging Retail Formats: Context Analysis Of Customer Images,” Published In The INTERNATIONAL JOURNAL OF RESEARCH AND DEVELOPMENT, ISSN(Print): 2319 – 5479, Volume – 5, Issue – 1, 2016., pg 64-72.
14. Research Paper Entitled “Examining Influences Of Shopping And Convenience Goods On Patronage Of Consumers: A Study Of Urban Retail Formats,” published in the INTERNATIONAL JOURNAL OF ENGINEERING SCIENCES & MANAGEMENT RESEARCH, ISSN(Print): 2349-6193, Volume – 3, Issue – 2, 2016., pg 05-14.
15. Research Paper Entitled “Assessment Of Factors Affecting The Performance Of Women Entrepreneurs In MSE In Polosara District Of Ganjam, Odisha,” Published In The BRITISH JOURNAL OF ECONOMICS, MANAGEMENT & TRADE, ISSN: 2278-098X, 17(3): 1-11, 2017; Article no.BJEMT.32298.
16. Research Paper Entitled “Game Theory Approach In Management Of Mortality Mutation ,” Published In The INTERNATIONAL JOURNAL OF AGRICULTURAL AND STATISTICAL SCIENCES, ISSN(Print): 0973- 1903, Vol.13,No.2, December 2017.
17. Research Paper Entitled “Customer Awareness Towards Health Insurance With Special Reference To Bhubaneswar City,” Published In The IJRDO- INTERNATIONAL JOURNAL OF BUSINESS MANAGEMENT ISSN(Print): 2455-6661, Vol. 4, No. 3, March, 2018, pp 1 – 15.
18. Research Paper Entitled “Factors Affecting Women Micro Entrepreneurs And Sustainable Economic Development In Odisha,” published in the IJRDO- INTERNATIONAL JOURNAL OF BUSINESS MANAGEMENT, ISSN(Print): 2455-6661, 2018, pp 15 – 28.
19. Research Paper Entitled “An Empirical Study On Veblenian Factors And Low-Income Consumer ,” published in the International Journal of Advance and Innovative Research, Volume 6, Issue 2 ( XXVI ) : April - June 2019, pg 9-15.
20. Research Paper Entitled “Job Crafting And The Relationship Of Individual Characteristics For Sustainable Development Of Organization ,” published in the Journal Of Critical Reviews, ISSN(Print): 2394-5125, VOL 7, ISSUE 19, 2020, pg 9831 - 9836.
21. Research Paper Entitled “Linkage Between Employee Satisfaction and Employee Performance: A Case in Banking Industry ,” published in the Global Business Review, 2020, pg 1-12, SAGE PUBLICATIONS
1. Book published “FUNDAMENTALS OF RESEARCH: DISSECTIVE VIEW”, in Anchor Academic Publishing, Hamburg, e book - ISBN No. 978-3-95489-894-7, 2015.
2. Book published “SOCIAL AND CAUSE RELATED MARKETING”, in Anchor Academic Publishing, Hamburg, e book - ISBN No. 9783954899531, 2016.
3. Book published “MARKETING OF HEALTH SERVICES”, in Anchor Academic Publishing, Hamburg, e book - ISBN No. 9783954894451, 2016.
4. Book published “CONSUMERS’ PERCEPTION AND PREFERENCE FOR EMERGING RETAIL FORMATS IN URBAN ODISHA”, in Research India Publications, Delhi, ISBN No. ISBN: 9788193572900, 2017.
Marketing Management; Consumer Behaviour; HRM; Research Methodology
University Topper in Integrated MBA 2007 – 2012, Department of Business Administration, UTKAL UNIVERSITY..
Best Paper Award in 1ST International Conference on Innovative and Sustainable Management Practices: A Global Perspective held on 23rd – 24th January, 2015 for presentation of paper “IMPRESSIONS OF SPECIALITY ATTRIBUTES IN EMERGING RETAIL FORMATS: CONTEXT ANALYSIS OF CUSTOMER IMAGES”, from Thakur Institute of Management Studies & Research, Mumbai.