+91 7757029571 admissions@isbm.ac.in International School of Business & Media - ISB&M


Overview - Program information

ISBM's curriculum consists of a mix of classes and seminars that help students retain and develop their business knowledge and skills. Apart from the PGDM syllabus, students engage in Guest seminars, Leadership training, National Business Conventions, Special Guest Visits, Summer Internships, and other activities to enrich the overall learning experience.

Classroom Training: Focus will be on participative lectures, analysis, role –play, Home assignments and Quizzes.
Course Content: Study Material will be supplemented by in –house literature.
Guest Lecture: Regular talks and presentations by eminent corporate managers, consultants and academicians.
Workshops: Special workshops on personality development, soft skills and practical training in respective areas.
Mentoring and Counselling:
Each student will be assigned to a faculty who would be his/ her mentor and counselor and will have continuous interaction with students. They would help students to clarify their doubts and concerns, guide them to develop their strengths and support career planning to attain their goals.
Summer Internship:
Students are required to complete 8 weeks summer internship at the end of 1st year.
Summer internship placement is done by ISB&M placement cell.
Dissertation & Media Project
Dissertation & Media Projects are in - depth research in any theme of business interest by a student under guidance of an assigned faculty. It is mandatory part of the curriculum. 

Evaluation System

ISB&M follows continuous evaluation and feedback process. There are multiple evaluation: -

  • Quizzes, Assignments
  • Live Projects
  • Case Analysis
  • Comprehensive Viva
  • Mid Term Exam
Proposed Media and communication courses
  • Introduction to Contemporary Mass Media
  • Communication Management Fundamentals
  • Fundamentals to Digital Media
  • Social Media and Communication management
  • Content Marketing and Communication
  • Public Relations and Corporate Communication
  • Advertising and consumer culture
  • Brand management
  • Digital Marketing and Analytics
  • Crisis Communication and Reputation Management
  • Media Relations and Press Management
  • Media Planning and Buying
  • Event Management and Experiential Marketing
  • Digital Storytelling and Content Creation
  • Film making and distribution
  • Video Production and Editing
  • User Experience Design and Interaction Design
  • Web design
  • Ethics and Data Privacy in Media
  • Media law and data privacy
Proposed Marketing courses:
  • Marketing Management I
  • Marketing Management II
  • Sales & Distribution
  • Consumer Behavior
  • Product & Brand Management
  • Services Marketing
  • Qualitative Marketing Research
  • Quantitative Marketing Research
  • B2B Marketing
  • Marketing of Financial Services
  • Customer Relationship Management
  • Rural Marketing
  • Retail Management
  • Digital Marketing
  • Integrated Marketing Communication
  • Marketing Metrics
  • Strategic Marketing
  • International Marketing
  • Luxury Marketing
  • Responsible & Sustainable Marketing
Finance courses
  • Financial Management
  • Management Accounting
  • Financial Statement Analysis
  • Financial Markets & Services
  • Strategic Perspectives in Banking
  • Corporate Finance
  • Financial Risk Analytics
  • Modern Investment & Portfolio Management
  • Financial Risk Analytics
  • Project Finance
  • International Finance
  • Wealth Management
  • Management Control System
  • Investment Banking
  • Derivatives
Human Resource Management courses:
  • Fundamentals of human resource management
  • Training and Development
  • Organizational Change & development
  • HR Analytics
  • Global Human Resource Management & Diversity Management
  • Performance Management System
  • Strategic Human Resource Management (Including HR Planning)
  • Assessment & Development Centre
  • HR Issues in Mergers and Acquisition
  • Competency Based Recruitment
  • Talent Management
  • Industrial discipline
  • Grievance Management
  • Strategic compensation system
  • Trade Union and Industrial Relations
  • Negotiation Skills & Collective Bargaining
  • Labour Laws – I
  • Labour Laws – II
  • Consulting
  • Executive Search