The PGDM program is about Media and Communication which includes TV production, Advertising and PR, Social Media etc. The program is highly project based and students have to do several projects to build their portfolio.
PGDM (AICTE Approved) is a flagship programme of ISB&M, high in demand by top recruiters. The programme is designed to meet expectations of top recruiting Media Companies and develop career for media industry.
Our PGDM programme is 6 trimester programme with a winter internship and 8 week summer internship.
Develop knowledge and acquire fundamental media specific skills in Content Production, Branding & Communication.
Develop Media talent and seek complete value system & attitude transformation.
Be able to succeed in Campus Placement, professional life & career in India and Worldwide.
Decide your own career plan with a specialization mix.
The program is designed to maximize students learning. Program includes :
Core courses are mandatory for all students, designed to learn the complete business process and develop business orientation.
The PGDM in media & communication offers a course structure that aligns with the best industry practice happening globally. Put parallelly with the base course the elective course offers diversified learning opportunities and practical approach in all media functional areas, such as digital branding, social media marketing, advertising and public relations, media analytics, influencer marketing to name a few. Elective courses are designed to prepare a student for their choice of career in new media industry A student is required to complete 20 elective courses
Follow basket approach to make elective choices that prepare a student for their preferred career in the New age Media Industry.
During the Programme, Students will complete Two Internship - Winter (4 - 6 Weeks) and Summer (8 - 10 Weeks). Winter Internship Scheduled in 2nd trimester and Summer Internship is Scheduled by the end of 3rd trimester. Both Internship Placement done by Placement Cell.
Dissertation is an in - depth research on any emerging theme of business interest and/or from the diverse disciplines of media research, film theory or communication management such as film production, Brand, PR campaign management. The dissertation is a full report written after completion of research conducted by a student or mentee under the guidance of an assigned subject expert mentor faculty.
A Course Methodology driven by projects
Case Study
Experimental learning
Ideation & Creative Content development
Assignments & Group Projects
ISB&M follows continuous evaluations and feedback process. There are multiple evaluations.
Students complete 60-90 hours' workshops designed to develop basic Media & Business Skills, Personal Development and company industry specific to help students perform better in campus recruitment programme. Student with Special needs also go through counselling session.
The objective is to develop familiarity with industry, approach to work, processes and workplace experiences.
To learn a set of technology and practice based courses with high focus on project work.
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