020 35012000/2001 ISBM School of Communication & Media Management

Media Course

MEDIA COURSE Details

Base courses,

Trimester - 1 Full Credit Courses


  • 1. Introduction to Mass Communication
  • 2. Fundamentals of New Age Media
  • 3. Marketing Management and Brand Communication
  • 4. Audio/Video Concept and Creation
  • 5. Introduction to Digital Marketing
  • 6. Introduction to Visual Communication
  • 7. Writing for Media
  • 8. Quantitative Techniques

Trimester 2: Internship and project based courses


Internship:

The objective is to develop familiarity with industry, approach to work, processes and workplace experiences.

Project Based Courses:

To learn a set of technology and practice based courses with high focus on project work.

  • 1. Photography
  • 2. Graphics
  • 3. Video Production and Editing
  • 4. AI and Technology in Media

Trimester 3:


  • 1. Media Research and Report-writing
  • 2. Media Planning and Buying
  • 3. Consumer Behaviour
  • 4. Financial Management
  • 5. Introduction to Business and Media Analytics
  • 6. Sales and CRM
  • 7. Social Media & Content Management
  • 8. Advertising Management

Second Year Specialised Courses :


A basket approach to specialisation, select a set of courses to design your specialised career.
Digital Branding
  • 1. Brand and Product Management
  • 2. Brand Personality and Image
  • 3. Co Branding & Re Branding
  • 4. Brand Positioning & Communication
  • 5. SEO & SEM
Social Media Marketing and Management
  • 1. Social Media Scope and Variety
  • 2. Social Media Optimization
  • 3. Social Media Content Creation
  • 4. Social Media Campaigns
Influencer Skill & Marketing
  • 1. Reputation and Image-Building
  • 2. Public Self-Presentation Skills
  • 3. Communication and Articulation Skills
  • 4. Presentation and Public Speaking
  • 5. General Awareness and Specialised Knowledge
Media Analytics
  • 1. Media Research & Data Analysis
  • 2. Content Marketing
  • 3. Predictive Analysis
  • 4. Analytics Softwares
Content & Creative
  • 1. Scriptwriting for New Media
  • 2. Production Techniques
  • 3. Audio Production
  • 4. Editing and After-effects
  • 5. Project Management
Advertising and Media Planning
  • 1. Media Planning
  • 2. Account Planning
  • 3. Client Servicing
  • 4. Campaigns and Events
Technology: Celebrity and Luxury Branding
  • 1. Luxury & Lifestyle Management
  • 2. Pitching and Storyboarding
  • 3. Sports, Lifestyle and Travel Branding
  • 4. AI and Production
  • 5. Celebrity Management
Public Relations and Corporate Communication
  • 1. Crisis Communication
  • 2. Corporate Social Responsibility
  • 3. Corporate Image-Building
  • 4. PR Campaign Planning
Core course: Compulsory for all specialisations
  • 1. Media Ethics
  • 2. Entrepreneurship