Our Courses

In addition to BBA / BBA(Computer Application) degrees, ISB&M (Nande) offers add-on professional programme in Media and Communication i.e Mass Communication, Advertising & Journalism to those desirous to make their career in media domain.

The World of Media; Journalism and Mass Communication in general, is changing, driven by the spread of digital technology and social media. Media in all its forms now reaches into all our lives and studying a certificate media course at ISB&M COC will give you a well informed introduction to this complex, exciting and fast-changing world. These intensive and concentrated programmes are designed to align with students professional and personal lives, allowing the students to obtain advanced learning and practices, coupled with artistic commitments, in synchronization with the current global industry practices and their own desire to succeed in the new media playing field.

During their programme period, students immerse themselves in designed media projects that includes three distinctive fields and specialization:

  • Advertising, Public Relations & Corporate-NGO Communication
  • Content, Graphics & Art for Print, TV, Cinema & Web Mediums
  • Productions for TV, Radio, Web & Screen

Programme Structure of Media & Communication Course(Along with BBA/ BBA(CA)

Semester I

Subjects
Introduction to Mass Communication
Business and managerial Communication
Introduction to Visual Communication
Basics of Media Laws and Ethics

Semester II

Subjects
Print Journalism
Introduction to Photography and Editing
Creative Writing
Design Tools - Photoshop

Semester III

Subjects
Television News Reporting and Production
Basics of Advertising
Sound Recording and Designing
Introduction to Public Relations

Semester IV

Subjects
Consumer Behaviour
Corporate Communication and CSR
Branding and Image Management
Media Planning and Media Buying

Semester V

Subjects
Client Servicing and Account Planning
Event Management
Fundamentals of Integrated Marketing Communication (IMC)
Introduction to New Media

Semester VI

Subjects
Final project – Ad/ PR/ Short film/ Documentary etc.
Comprehensive VIVA on Final Project

For further details and other enquiries CLICK HERE !