+91 7757029571 admissions@isbm.ac.in International School of Business & Media - ISB&M

Core Faculty

About Core Faculty

Dr. Mohit Kant Kaushik

Ph.D., MBA, M.Phil., B.E.

Functional Area- Marketing and Analytics

Official e-mail ID mohitkant.kaushik@isbm.ac.in

As a dedicated researcher, I have a passion to bring out the transformational revolution to leverage contemporary technological disruptions offering unconventional and unobvious solutions to the Marketing fraternity. Having started to make an impact and receive citation recognitions in ABDC-B and ABS journals, 3 papers are in pipeline to be published in A and A* journals. Applied my Doctorate research philosophy of 'Penetrating and Adopting Technological advancements in Digital Learning' in my association as instructor with University of People, California, USA. Driven by the urge to be a catalyst in shaping learning talents, I actively engage in knowledge sharing in various established and upcoming Marketing aspects that includes, but not limited to Integrated Marketing Communication, Digital Marketing and Retail Management. This is evident not only from the stakeholders' feedback (ranging 4.60 to 4.72 over 5 pointer) but also from the pupil's achievements in their employability and careers.


Doctor of Philosophy in 2020 Malaviya National Institute of Technology Jaipur (MNIT Jaipur) Dissertation: Influence of Student Readiness on Adoption of Digital Learning Technologies in Higher Technical Education

UGC-NET in 2018

Master of Philosophy in 2016 Chaudhary Devi Lal University Sirsa, Haryana, Dissertation: A Study of Financial Inclusion with Reference to Pradhan Mantri Jan-Dhan Yojana

Master of Business Administration in 2014 Chaudhary Devi Lal University Sirsa, Haryana, Marketing and Finance Area

Bachelor of Engineering in 2010 DAV College of Engineering & Technology, Mahendergarh, Haryana, 2010 Electronics and Communication


Khan, Shahbaz, Kaushik, M. K., Kumar, R. R. & Khan, W. (2022). "Investigating the Barriers of Blockchain Technology integrated Food Supply Chain: A BWM Approach." 'Benchmarking: an International Journal. (ABDC-B) (ESCI) (ABDC-B, ABS 1) (Accepted).

Sharma, V., Singh, R., Sihag, P., & Kaushik, M. (2021), "Influence of Performance Appraisal Dimensions on Employee Satisfaction: A study on Indian Higher Education Institutions," International Journal of Business Excellence. (Scopus, In Press)

Kaushik, M. K. & Agarwal, D. (2020) "Influence of Technology Readiness in Adoption of E-Learning," International Journal of Educational Management, Vol. 35, No. 2, pp. 483-495. (ABDC-B Category, ESCI, Scopus); doi.org/10.1108/IJEM-04-2020-0216

Kaushik, M. K. & Verma, D. (2019) "Determinants of Digital Learning Acceptance Behaviour: A Systematic Review of Applied Theories and Implications for Higher Education," Journal of Applied Research in Higher Education, Vol. 12, No. 4, pp. 659-672. (ESCI, Scopus). https://doi.org/10.1108/JARHE-06-2018-0105


Integrated Marketing Communication Digital Marketing Retail Management,

Customer Relationship Management