PGDM in Marketing Management in Bangalore

PGDM in marketing is a marketing management programme that places a strong focus on marketing's significance and importance of marketing in modern businesses. In this PGDM course, students get to learn the inside out of the contemporary corporate world and prepare to become extremely innovative and oriented communications professionals.

Marketing management in ISB&M Bangalore is designed to address the learning needs of students. The Programmes of the institute are offered at a basic level and specialization level.

Marketing is about understanding how businesses create value for the customers. In simple words, marketing is about identifying and meeting human and social needs. When Maggie founds its way to enter the “quick cooling hot snacks” category, it became the first ready-to-cook snack/meal brand to find its place in Indian kitchen by targeting children. According to American Marketing Association, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.

Marketing is the core course and emphasize how firms should incorporate different elements of marketing mix to build effective marketing strategy.

Course Objective:

• Develops understanding how consumers and producers interact in the market
• Understanding of how marketing simplifies the exchange of goods and services process
• Identification and development of different types of market segmentation strategies
• Recognizing different types of consumer decision making process and major influences on buying behavior