PGDM in Marketing Management in Bangalore

PGDM in marketing is a marketing management programme that places a strong focus on marketing's significance and importance of marketing in modern businesses. In this PGDM course, students get to learn the inside out of the contemporary corporate world and prepare to become extremely innovative and oriented communications professionals.

Marketing management in ISB&M Bangalore is designed to address the learning needs of students. The Programmes of the institute are offered at a basic level and specialization level.

Marketing is about understanding how businesses create value for the customers. In simple words, marketing is about identifying and meeting human and social needs. When Maggie founds its way to enter the “quick cooling hot snacks” category, it became the first ready-to-cook snack/meal brand to find its place in Indian kitchen by targeting children. According to American Marketing Association, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.

Marketing is the core course and emphasize how firms should incorporate different elements of marketing mix to build effective marketing strategy.

Course Objective:

  • Develops understanding how consumers and producers interact in the market
  • Understanding of how marketing simplifies the exchange of goods and services process
  • Identification and development of different types of market segmentation strategies
  • Recognizing different types of consumer decision making process and major influences on buying behavior

Value addition:

Through the combination of classroom interactive sessions, case analysis, class discussion and industry coaching, the course develops marketing skills for successful manager across all business functions.


The learning in the course is blended with concepts, theories and industry focused projects. Various pedagogy techniques are adopted – design thinking (case method), self-guided study, simulation, field work and practionners’ insights.

Course content (Subjects for each trimester)
1 Marketing Management I Core Trimester 1
2 Marketing Management II Core Trimester II
3 Sales & Distribution Elective Trimester III
4 Consumer Behavior Elective Trimester III
5 Product & Brand Management Elective Trimester III
6 Services Marketing Elective Trimester III
7 Qualitative Marketing Research Elective Trimester III
8 Quantitative Marketing Research Elective Trimester IV
9 B2B Marketing Elective Trimester IV
10 Marketing of Financial Services Elective Trimester IV
11 Customer Relationship Management Elective Trimester IV
12 Rural Marketing Elective Trimester V
13 Retail Management Elective Trimester V
14 Digital Marketing Elective Trimester V
15 Integrated Marketing Communication Elective Trimester V
16 Marketing Metrics Elective Trimester V
17 Strategic Marketing Elective Trimester VI
18 International Marketing Elective Trimester VI
19 Luxury Marketing Elective Trimester VI
20 Responsible & Sustainable Marketing Elective Trimester VI


After gaining understanding how consumers and producers interact in the market will provide you to deliver results across all touch points, develop a new mindset, learn best practices and processes, build and execute marketing plan, developing a brand strategy and build competitive advantage.

OUTSTANDING Marketing ALUMNI: Name Designation Company Location Link
1 Ashwini Kumar Das Associate Vice President - Business Operations Merkle Sokrati Pune
2 Debjyoti Biswas Marketing Manager Samsung Electronics Italia New Delhi Area
3 Debjyoti Biswas Marketing Manager Samsung Electronics Italia New Delhi Area
4 Nitesh Hirwani Sr . Marketing Manager Reliance Retail Ltd. Hyderabad
5 Piyush Jain Managing Partner Ladco Crest Wealth Management Services LLP Bengaluru
6 Raghvendra Prasad Yadav Head Business Centre LIC Nomura Mutual Fund AMC Ltd Bangalore
7 Saurabh Chaddha Project Lead The Boston Consulting Group Gurgaon
8 Akshat Agrawal Deputy General Manager - Sales Legacy Global Projects Bengaluru
9 Arem Mukim Lead- Influence Marketing Samsung Electronics Gurgaon
10 Arvind Dundlodia Manager - Business Development The Garuda Group Kamrup, Assam
11 Ashish Mohan Shrivastava Business Head PRIME CAPITAL FINANCIAL SERVICES Jamshedpur
12 Ashwin Nayak Area Sales Manager FLEET GUARD FILTERS PVT LTD Jabalpur
13 Avishek Agarwal Director AKG Renewable Energy/ Sunrayz India P Ltd. Kolkata
14 Bimla Singh Team Leader Talent Integrators Gurgaon
15 Jay Shah Sr Manager- Digital Marketing and Communications ITC Infotech Bengaluru

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