PGDM in Marketing Management in Bangalore
PGDM in marketing is a marketing management programme that places a strong focus on marketing's significance and importance of marketing in modern businesses. In this PGDM course, students get to learn the inside out of the contemporary corporate world and prepare to become extremely innovative and oriented communications professionals.
Marketing management in ISB&M Bangalore is designed to address the learning needs of students. The Programmes of the institute are offered at a basic level and specialization level.
Marketing is about understanding how businesses create value for the customers. In simple words, marketing is about identifying and meeting human and social needs. When Maggie founds its way to enter the “quick cooling hot snacks” category, it became the first ready-to-cook snack/meal brand to find its place in Indian kitchen by targeting children. According to American Marketing Association, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.
Marketing is the core course and emphasize how firms should incorporate different elements of marketing mix to build effective marketing strategy.
- Develops understanding how consumers and producers interact in the market
- Understanding of how marketing simplifies the exchange of goods and services process
- Identification and development of different types of market segmentation strategies
- Recognizing different types of consumer decision making process and major influences on buying behavior
Through the combination of classroom interactive sessions, case analysis, class discussion and industry coaching, the course develops marketing skills for successful manager across all business functions.
The learning in the course is blended with concepts, theories and industry focused projects. Various pedagogy techniques are adopted – design thinking (case method), self-guided study, simulation, field work and practionners’ insights.Course content (Subjects for each trimester)
|1||Marketing Management I||Core||Trimester 1|
|2||Marketing Management II||Core||Trimester II|
|3||Sales & Distribution||Elective||Trimester III|
|4||Consumer Behavior||Elective||Trimester III|
|5||Product & Brand Management||Elective||Trimester III|
|6||Services Marketing||Elective||Trimester III|
|7||Qualitative Marketing Research||Elective||Trimester III|
|8||Quantitative Marketing Research||Elective||Trimester IV|
|9||B2B Marketing||Elective||Trimester IV|
|10||Marketing of Financial Services||Elective||Trimester IV|
|11||Customer Relationship Management||Elective||Trimester IV|
|12||Rural Marketing||Elective||Trimester V|
|13||Retail Management||Elective||Trimester V|
|14||Digital Marketing||Elective||Trimester V|
|15||Integrated Marketing Communication||Elective||Trimester V|
|16||Marketing Metrics||Elective||Trimester V|
|17||Strategic Marketing||Elective||Trimester VI|
|18||International Marketing||Elective||Trimester VI|
|19||Luxury Marketing||Elective||Trimester VI|
|20||Responsible & Sustainable Marketing||Elective||Trimester VI|
After gaining understanding how consumers and producers interact in the market will provide you to deliver results across all touch points, develop a new mindset, learn best practices and processes, build and execute marketing plan, developing a brand strategy and build competitive advantage.