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Introduction

The postgraduate diploma in marketing (PGDM) is a marketing-focused postgraduate diploma. This course is comparable to an MBA.

Many employers favor applicants who have completed a PGDM in marketing because it is a comprehensive program that prepares students for a smooth transition into the business environment.

Of all of the PGDM specializations, marketing is by far the most common as it has excellent job opportunities.

Why PGDM In Marketing?

Marketing is an essential component of any company that offers goods or services. Companies use ads to spread the word about their goods and services. Direct sales are the product of marketing. With this knowledge, you can easily deduce how critical marketing is to a company's growth. This is why businesses prioritize marketing department hires first.

Here are five reasons why you should choose a career in Marketing

Employability- Marketing positions are needed by almost every company in the world. Hence marketing professionals get access to a lot of employers. Hence their employability is high.

Interpersonal skills- You must have a pleasant, charming, and self-assured attitude. Much of this is introduced to you during the course. In addition, a PGDM in marketing covers topics such as how to be a good speaker, be a good leader, be optimistic, and be presentable.

Variety of career options- With PGDM in Marketing, many possibilities open up after you graduate. You can work in market research, Brand Strategy, Advertising, Sales, etc., depending on what you specialize in.

Challenging Job- Marketing jobs are never monotonous. They are challenging, and there is always something new to do in marketing jobs. Hence it is liked by everyone.

Industry-wise career after PGDM in Marketing

Direct and internet marketing are two options for students with a Marketing Management degree. In today's world, marketing is no longer limited to door-to-door sales. Still, it has expanded to include social networking, web design, pay-per-click, search media analytics, search engine optimization, blogs, and more.

There are numerous specific fields in marketing where students can pursue their career goals; however, an MBA in Marketing does not limit students to marketing-related careers.

In reality, the learned skills train students for various other careers, ranging from consulting to business management. There are many options available to an individual after earning PGDM in Marketing. These jobs have a lot of income opportunities and space for advancement. Some examples of the Jobs are as given below:

  • Marketing Manager
  • Branding Manager
  • Asset Manager
  • Corporate Sales
  • Sales Manager
  • Product Manager
  • Media Manager
  • Digital Marketing

The marketing Field allows you to work in every field. All companies need marketing to inform consumers of their goods and services. As a result, as a marketing PGDM graduate, you can work in any field you choose and have a long and fruitful career. Some examples where a Marketing Professional can be hired are as follows:

1. FMCG/FMCD companies

Here marketing professionals are generally hired as marketing managers or sales managers. Here they would be tasked with attracting and retaining new clients and maintaining current consumer accounts.

2. B2B sales

Here the main role of Marketer is to transform the businesses into customer-centric businesses. Professional service companies often use salespeople's connections to accelerate progress. Marketing happens in those businesses to fuel the beast with sales.

3. Banking

One of the largest employers of communications professionals is the banking industry. Many banks are now entering the financial services industry, and advertisers are needed to attract new clients.

4. Advertising

The country's advertising industry has long been on the rise, because it employs a large number of people in publicity and advertising.

5. Media

Media managers are marketing experts who create and distribute tailored content through a variety of media channels. All media material is researched, written, proofread, and edited, and media programs are implemented and managed, and public relations and communications strategies.

Top Recruiting Organizations After PGDM In Marketing

Top companies are hiring graduates out of business school for a variety of portfolios in niche domains. In addition, businesses are expanding each day globally, and almost every company needs a marketing function. The businesses mentioned below consistently attract and are among the best employers.

  • Hindustan Unilever
  • Indian Tobacco Company
  • Sony Entertainment
  • Johnson & Johnson
  • Pidilite
  • Tata Consumer Products
  • Siemens
  • Reliance India Ltd
  • Amazon
  • Flipkart
  • Zomato
  • Hindustan Unilever
  • Indian Tobacco Company
  • Sony Entertainment
  • Johnson & Johnson
  • Pidilite
  • Tata Consumer Products
  • Siemens
  • Reliance India Ltd
  • Amazon
  • Flipkart
  • Zomato

Apart from all these, hundreds of companies hire PGDM graduates for their leading marketing roles.

Conclusion

They are a common specialty with a diverse range of job options. Marketing is an important aspect of every company, and it has evolved. Students pursuing a PGDM in Marketing must now be more innovative and original in their thinking. Students develop new skill sets and gain trust as they practice, which can benefit them in the workplace.

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