Marketing has become more challenging with digital. As the competition grows among competitors' business looks out for other, faster options to reach out to the consumers. It has been noticed that the trends are changing faster than the speed of internet. Many big banners in the market have adopted the new way of advertising their brand.Pepsico marketed through the Facebook medium for the promotion during world cup last year.It is misconception of people that they relate digital marketingonly to Facebook, LinkedIn, but Digital media is more than just social media. If you dive deep into the sea you will come across manytools that you can explore to learn and promote the different ways to handle your website. One of which is SEO (search engine optimization) being widely used tool to increase the visibility and to attract people to your website.
Another strong player is mobile who plays a major role in attracting traffic to your website. It has been seen that Mobile market has seen a tremendous increase in the digital market as many consumer feels it is easier and convenient to use mobile. Digital media have greater reach so a simple promotion on digital reaches million with just one press of a button. One post on twitter come with positive and negative feedback from the consumer many companies like Amazon, Flipkart has a strong digital media team who constantly looks after their social websites. Consumers express their feedback or complaint and it has been seen that complaint made on twitter gets solved by companies faster.
Technology is very expensive. The expense made towards advertising on tv and radio can be reduced now by promoting it with the through text and interactive media. Mixed media can appeal to a larger audience. Amul hoarding sets a trend in the 90`s with a message of current news around that time. Amul having very high brand equity did not restrict itself only to hoard; it took a step forward and promoted itself on FB, Twitter. This initiative of amul was highly liked by facebook and twitter user.
Content marketing is a recommended way not to just promote your product, butit's also a right way to educate your targeted consumers. Content marketing is trending and many companies have started their own blogs, wherein they mention about companies work and product related articles. Digital consulting companies write blogs about their offerings and how digital media works. Blogs help to attract people to the website who are seeking to get information related to existingarticles on the website.
Digital Advertising Market in India
Business to Business setup has a significant role in digital marketing and one should master himself with latest trends which mostly can be used free of cost..The above chart shows 2015 estimated growth of digital advertising market in India by 30%. It would not be wrong to predict that in coming years to come digital media will rule the marketing business.
Media Management education at ISB&M is designed to address the learning needs of students. The programmes of the institute are offered at Basic Level and Specialized Level. Students enroll at Basic Level. At the end of the Basic Level, students can assess their learning need and decide to enroll for Specialized Level. Students who complete Specialized Level can seek final placement assistance. At the end of the Basic Level, ISB&M's placement cell will assist student for internship training or lower end entry level jobs.