CRESCENDO, the annual cultural extravaganza of ISB&M is one of the most awaited inter-college fests. This three-day national level soiree of events was held from 2nd February 2017 to 4th February 2017. CRESCENDO is the perfect platform for young budding artists to showcase their talent. The event is attended by throngs of students from prominent colleges and B-schools across the nation. The theme for CRESCENDO 17' was “Jeene ka Naya Tarika” where participants performed in events like Paint-ball, Aqua-dance, Fashion show, Roadies, Junkyard Wars, Jam, Singing, Rock show, LAN gaming, Mime act and many more with enthusiasm and vigor.