Our Courses

Bachelor of Business Administration + Media

In addition to BBA/BBA(Computer Application) degrees, ISB&M (Nande) offers add-on professional programme in Media and Communication i.e Mass Communication, Advertising & Journalism to those desirous to make their career in media domain.

The World of Media; Journalism and Mass Communication in general, is changing, driven by the spread of digital technology and social media. Media in all its forms now reaches into all our lives and studying a certificate media course at ISB&M COC will give you a well informed introduction to this complex, exciting and fast-changing world. These intensive and concentrated programmes are designed to align with students professional and personal lives, allowing the students to obtain advanced learning and practices, coupled with artistic commitments, in synchronization with the current global industry practices and their own desire to succeed in the new media playing field.

During their programme period, students immerse themselves in designed media projects that includes three distinctive fields and specialization:

  • Advertising, Public Relations & Corporate-NGO Communication
  • Content, Graphics & Art for Print, TV, Cinema & Web Mediums
  • Productions for TV, Radio, Web & Screen

Programme Structure of Media & Communication Course(Along with BBA) -

Semester I

Subjects
Introduction to Mass Communication and Journalism
Business Communication (*)
Business Demography and Environmental Studies(*)
Digital Photography & Editing

Semester II

Subjects
Principles of Marketing (*)
Creative Writing: Content & Technical
Print Journalism
Graphic Design and Animation

Semester III

Subjects
Television Production
Personality Development (*)
IT in Management (*)
Business Ethics(*)

Semester IV

Subjects
Broadcast Journalism
Media Advertising
Online Journalism and Social Media
Public Relations and Corporate Communication

Semester V

Subjects
Short Film Production and Visual Effect
Media Research
Media Laws
Digital Communication & E-Learning

Semester VI

Subjects
Media Planning
Event Management(*)
Science & Development Communication
Final Project

NOTE- The common subjects with UG BBA Programme are marked with (*)


For further details and other enquiries CLICK HERE !