ISB&M Kolkata offers undergraduate programme in the fields of both Business Management and Media Management. Each programme has been designed with many unique features which distinguish it from other degree courses. These are as follows:
An important objective of ISB&M School of Business is to sharpen the managerial and creative talents of our students. We unleash their true potential by conducting their education in an environment where professional values and modern attitude are encouraged. ISB&M offers a 3 year undergraduate programme in Business Administration.
*A student has to opt for any one of the following Professional Courses:
The Bachelor Degree - BBA is a UGC recognized degree. The Certificate Programme in Management is awarded by ISB&M.
ISB&M School of Media Management has the distinction of being one of the first institutes of its kind in India offering niche media and communication programme with management orientation that addresses the needs of the rapidly changing media industry. Our objective is to sharpen the managerial, communication and creative talents of our students. The traditional role of a manager is to steer brands and organizations through the power of sharper consumer insight expressed through effective communication.
ISB&M offers a 3 year undergraduate programme in Business Administration.
The three year full time Undergraduate Programme in Media Management prepares the students for careers and further studies in:
The curriculum provides a judicious mix of theoretical orientation with hands-on practical assignments.
The teaching and assessment methods at ISB&M aim at creating a participant-driven learning environment that encourage students to take greater initiative and responsibility for their learning.
Regular Classroom Training:
Focus will be on interactive teaching. Case analysis, role-play, business simulations and games, home assignments, quizzes, lectures and seminars form the core of the learning programme.
Events and Programmes:
ISB&M's learning programmes require students to actively work on various events and lifestyle related programmes. These programmes are entirely managed by students. Students learn peer leadership, planning, resource management and career value system.
Consist of study material prescribed by the University and supplemented by in-house literature.
We plan at least one workshop every month on personality development, soft-skills etc.
Guest lectures by eminent corporate managers, consultants and academicians every month.
This will include live projects also.
Mentoring and Counseling:
Each student will be assigned to a faculty who would be his/her mentor and counsellor. Mentors will have continuous interaction with students. They would help students to clarify their doubts and concerns, guide them to discover their strengths and weaknesses to take corrective action and coach them in career planning and goals attainment.
Live work-experience will be planned to develop workmanship among students.